When I go to the grocery store I always wind up buying something more than what I went in for but that never happens when I buy online. That's why a grocery store sells a gallon of milk at a loss and hopes that you'll pick up several other profitable items between the dairy section and the checkout counter. After all, brick-and-mortar retailers of all shapes and sizes have offered deep discounts as a way of getting the customer into the store. And now the Kindle Daily Deals are often priced at $1.99-2.99 or less, so the effective discounts off digital list price are 80-90% or higher. Amazon started this thinking by pricing so many Kindle edtions at $9.99 even when they took a loss on each sale. Everything I'm about to say below pertains not only to Amazon's program but O'Reilly's and everyone else's as well.)Īs a publisher I worry about the mindset we're reinforcing that content needs to be deeply discounted to garner customer attention. In fact, our program was in place long before Amazon started theirs. (In the spirit of full disclosure, at O'Reilly Media we offer an ebook or video deal-of-the-day too. Why? As a publisher I'm curious to see what they're offering and as a consumer I don't want to miss out on a great deal. I check Amazon's Kindle Daily Deal every day.
0 Comments
Leave a Reply. |